Updated on December 20, 2025 01:16:07 PM
Sellers have to register their brand on the GeM portal in order to take part in the procurement process of the government. Brands may be listed as trademarks registered and trademarks that are not registered, as well as non-branded products. Sellers must first go through the obligatory GeM vendor assessment procedure to be granted OEM status prior to the registration of their trademarks on GeM. GeM's Vendor assessment procedure is an extensive assessment of a seller's capability and ability to provide products and services that are required by the state. The assessment process consists of an evaluation of the seller's financial stability, technical ability and previous performance. Sellers who have successfully completed the GeM vendor assessment process are granted OEM status. This allows them to list their brand on GeM portal and take part in procurement by the government GeM Vendor Assessment process to get GEM status and save your brand GeM Portal and for save your brand apply now on Professional utilities for register your brands.
GeM is a government-owned e-marketplace that offers a single platform for sellers and buyers of services and goods. GeM is designed to increase efficiency and transparency in procurement by the government.
A brand is a name, symbol, or indicator that describes and separates a specific product from its competitors. A brand can be trademarked to safeguard its services and products from theft and malpractices.
Brand Registration on Gem
Brands list themselves on the "Government e-Marketplace." once the assessment process by Rail India Technical and Economic Service (RITES) is completed.
Listing is important for brands to distinguish themselves from other vendors on the GeM portal. It is also required to secure government procurement through the portal.
Brand Registration on the Government e-Marketplace (GeM) Portal offers numerous strategic advantages that can significantly boost your business operations and visibility.
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Brand registration on the GeM portal requires all the essential documents to register your brand, ensuring your business and brand identity are verified.
You need to register your brand on GeM to obtain streamlined government procurement opportunities. The Government e-Marketplace provides a simplified procurement platform for government organizations together with departments. Here's a guide:
Grow Your Business On GeM Portal
Sell your products and services to government buyers by becoming an Original Equipment Manufacturer (OEM) on GeM
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Registering your brand on the Government e-Marketplace (GeM) involves two primary fees: the Vendor Assessment Fee and the Caution Money Deposit.
| Annual Turnover | Vendor assessment Fee inclusive of GST |
|---|---|
| Up to 20 lakhs | ₹ 871.61 |
| From 20lakh - 1Cr | ₹ 1743.22 |
| More than 1 Cr | ₹ 3486.44 |
| Caution Money Deposit | Fees |
|---|---|
| Seller Turnover less than 1 Crore | Rs 5,000/- |
| Seller Turnover in between 1 Crore and 10 Crores | Rs 10,000/- |
| Seller Turnover more than 10 Crores | Rs 25,000/- |
Note: The aforementioned Fees is exclusive of GST.
Conclusion
GeM initiative provides a fair market opportunity to micro, small and medium manufacturing and service industries. MSMEs can take immense advantage by registering themselves on the GeM portal and be eligible to get government tenders, bidding, and purchase orders. The bidding process on GeM is transparent and unbiased, providing small industries with an equal opportunity to function.
Professional Utilities simplify registrations, licenses, and compliances for your business. With experienced guidance and nationwide support, we help you complete every requirement efficiently and effectively.
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GeM is an abbreviation for Government eMarketplace. The GeM was started under the ministry of commerce to incorporate small businesses in government procurements and tenders.
L1 purchase enables direct procurement of Rs. 25,000 to 5,00,000 after a competitive comparison of prices from at least 3 vendors on the Gem portal.
Per the guidelines, anyone can register on the GeM portal.
GeM portal registration is free of cost. However, sellers are required to deposit caution fees as per their turnovers. Additionally, the Seller on Gem needs to burden the cost for GeM vendor assessment.
| Annual Turnover | Vendor assessment Fee inclusive of GST |
|---|---|
| Up to 20 lakhs | ₹ 871.61 |
| From 20lakh - 1Cr | ₹ 1743.22 |
| More than 1 Cr | ₹ 3486.44 |
| Caution Money Deposit | Fees |
|---|---|
| Seller Turnover less than 1 Crore | Rs 5,000/- |
| Seller Turnover in between 1 Crore and 10 Crores | Rs 10,000/- |
| Seller Turnover more than 10 Crores | Rs 25,000/- |
To list your products on the GeM portal, the seller must register themselves on GeM as OEM vendors. Once the OEM status is given, sellers can list their brands and products on GeM for public procurement.
OEM is an abbreviation for "Original Equipment Manufacturer." OEM status is given to GeM sellers only after vendor assessment by the quality council of India.
oducts like Automobiles, KVIC, and ACASH are considered under the Q1 class products, and only white authorized GeM vendors can participate in this category.
Products on GeM are classed under four quadrants "Q1, Q2, Q3, Q4"; these classifications are made to ensure the quality and liability of sellers.
Yes, GSTIN is obligatory for GeM portal registration for the applicants.
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