Updated on January 30, 2026 07:28:34 AM
To guarantee seamless, transparent, and genuine product listings by Original Equipment Manufacturers (OEMs), the Government e-Marketplace (GeM) launched the OEM Panel & Reseller Management system. With the help of this feature, OEMs can keep an eye on reseller activity, manage their product catalogs directly, and ensure that product quality and pricing are consistent throughout the platform.
Only authorized sellers are permitted to list and sell their products on GeM thanks to the OEM panel, which allows manufacturers and brand owners to accept or reject reseller pairing requests. By doing this, the brand's reputation is safeguarded from duplication, fake goods, and unapproved listings. In order to have more control over the product details and specifications shown on the portal, OEMs can also approve catalogs that resellers upload.
The system builds trust between government purchasers and OEM-approved resellers in addition to enhancing compliance. An OEM's approval enhances resellers' credibility and raises their chances of securing orders. By using reliable reseller networks, OEMs can increase their reach while preserving the authenticity of their brands.
The OEM Panel & Reseller Management on GeM is an essential feature that promotes fair procurement for all parties involved, increases transparency, and guards against abuse.
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Original Equipment Manufacturers (OEMs), brand owners, and authorized importers can manage their product listings and reseller network on the portal by using the OEM Panel on GeM (Government e-Marketplace), a dedicated dashboard. It acts as a safeguard to guarantee that only legitimate and approved vendors are permitted to list and sell goods on GeM under a brand name.
Manufacturers can monitor reseller activity, approve or reject reseller pairing requests, and verify product catalogs uploaded to the platform via the OEM Panel. This preserves GeM registration guidelines, pricing consistency, and product authenticity. The OEM panel protects brand reputation by limiting unapproved sellers and fake goods, enabling government buyers to buy only from reliable vendors.
The OEM Panel on GeM is designed to give manufacturers and brand owners greater control over their products and reseller activities.
The OEM Panel on GeM is a powerful tool designed to help manufacturers and brand owners manage their products and reseller network effectively.
The OEM Panel on GeM allows manufacturers and brand owners to control which resellers can list and sell their products on the portal.
Enter your OEM panel credentials to access your GeM account.
On your dashboard, select the Reseller Pairing Requests tab.
Examine every request that comes in from resellers interested in partnering with your brand.
Examine reseller information, including company name, GeM registration status, and historical results.
Give the reseller permission to list your products if they are legitimate. If not, deny the request to stop misuse.
If not, turn down the request to stop your brand from being used without permission.
Verify reseller operations regularly to make sure they adhere to GeM and OEM policies.
The OEM Panel on GeM empowers manufacturers and brand owners to control the quality and accuracy of product catalogues uploaded by resellers.
Managing resellers effectively through the OEM Panel on GeM helps maintain brand authenticity, control pricing, and ensure compliance with marketplace rules.
To access the dashboard, enter your GeM OEM login information.
To see every reseller activity, select the "Reseller Management" tab.
Verify any pending requests for authorization to sell your products from resellers.
To safeguard your brand, accept authorized resellers and deny unauthorized ones.
Examine resellers' product catalogs and only accept those that adhere to OEM requirements.
Keep tabs on authorized resellers to make sure they adhere to standards for quality, pricing, and compliance.
Depending on compliance and performance, reseller access can be added, restricted, or removed.
Review listings frequently to prevent abuse, duplication, or deceptive listings.
The OEM Panel on GeM gives manufacturers and brand owners complete authority to approve which resellers can sell their products and what product catalogues get listed on the marketplace.
Using the GeM portal, resellers submit a request to partner with the OEM brand.
OEM examines the reseller's business history, company profile, and GeM registration status.
To stop brand abuse, OEM either accepts authorized resellers or denies unapproved ones.
Product catalogs are uploaded by authorized resellers for OEM review.
To guarantee accuracy and compliance, OEM checks product details, specifications, pricing, and images.
Following approval, government buyers can access the reseller's catalog on GeM.
To make sure that brand policies and GeM regulations are being followed, OEM must routinely check reseller catalogs.
The cost of OEM Panel Registration in India depends on the authority or department where the registration is carried out. Different organizations such as GeM, BIS, Railways, Defence, and PSU Tenders have their own fee structures.
Government Fees
Grow Your Business On GeM Portal
Sell your products and services to government buyers by becoming an Original Equipment Manufacturer (OEM) on GeM
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Proper management of reseller approvals on the GeM portal is a necessity to maintain compliance, uphold quality standards, and optimize business operations. An organized approval process will avoid unwanted sellers, make the system transparent, and earn the trust of buyers. Correct procedures will ensure streamlined reseller networks, more visibility for products, and enhanced sales opportunities for businesses with government buyers. Keeping up to date with GeM guidelines and continuous monitoring of reseller activities will further add to the smooth and efficient process of procurement, thus contributing to long-term business growth and success.
Therefore, it is advisable to get an expert consultant to avoid rejection during the GeM assessment process by the Rail India Technical and Economic Service.
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An OEM Panel allows manufacturers or brand owners to manage their product listings and resellers on the Government e-Marketplace. It ensures authenticity and compliance with GeM rules.
Register by creating a GeM seller account, completing the vendor assessment, applying for OEM status, and submitting required documents like GST, PAN, and company certificates.
Yes, fees may include an application/registration fee, renewal charges, and costs for required documents like DSC or certifications.
Documents include company registration certificate, GST certificate, PAN card, financial statements, product catalog, OEM authorization letters (if reseller), and DSC.
The OEM Panel allows you to approve/reject resellers, verify product catalogs, monitor activity, and update authorizations to maintain compliance.
Manufacturers, brand owners, authorized importers, and companies with verified legal and financial credentials can apply. Resellers cannot register as OEMs directly.
Yes, foreign companies, subsidiaries, or branches can register if they meet documentation and compliance requirements.
The OEM Panel for Foreign Companies on GeM enables overseas manufacturers to list and manage their products for sale to Indian government buyers without a local office. It allows appointing resellers, ensuring product authenticity, and promoting transparent, compliant participation in government procurement.
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