Updated on April 09, 2025 03:00:30 PM
In Rajasthan, out-of-home advertising is seen because, through this medium, businesses can reach a maximum of people's audience. From malls in Jaipur to the ancient streets of Jodhpur, signage is the king of advertisements for business advertisement.
From a small shop signboard to a big billboard sign a license to signage is important to maintain a proper legal position while ensuring aesthetic charm in cities of Rajasthan.
The licensing system in Rajasthan includes three main categories of signs: billboards, shop signs, digital displays, and temporary banners. Invariably, the size, location, structural safety, as well as the appropriateness of the information contained on or as part of a sign is controlled. The application would typically include the submission of proposals to the appropriate local authority with sufficient detail about design specifications, location details, and appropriate documentation.
The policies on signage in Rajasthan are a result of its blend of historical architecture and modern development. Balancing different priorities such as tourism promotion, support to local businesses, and respect for the iconic look of the state, heritages, and tourist areas are dealt with more strictly so that the traditional looks and feels will be seen intact.
Licensing of signage is administered at the state level by policies and municipal corporation policies in Rajasthan. The general policies are set out by the Urban Development and Housing Department of Rajasthan, while the implementing authorities for these policies include municipal corporations and urban improvement trusts that are concerned with various jurisdictions.
The licensing system extends to all forms of signs, including billboards, shop signs, digital displays, and even temporary banners. Usually, the regulations cover dimensions, location, structural safety, and content suitability. Applications usually involve providing specific proposals, such as design specifications, location details, and certifications required to the appropriate local authority.
Therefore, the signage policies of Rajasthan contain a blend of historical architecture and modern development elements. Often, these regulations try to keep the balance between tourist promotion and local business support while at the same time ensuring the iconic aesthetic of the state. Heritage sites and tourist areas are subjected to stricter rules which aim at preserving the traditional look and feel.
There exist various types of Signage Licenses in Rajasthan, categorized based on the category, size, and nature of signage. Below are some common types of Signage Licenses in Rajasthan:
Required documents are Signage Licenses in Rajasthan given below:
Generally, the process of applying for a Signage License in Rajasthan follows some steps. Here's a simplified overview of the procedure:
Normally, the authority issuing the license for signage is the local municipal corporation or the urban development authority in the area where the signage is proposed to be erected.
Each local authority has certain rules in terms of the size, design, placement, and illumination of signs. Ensure that you get the rulebook or guidelines from the authority to be guided by local rules.
Some documents will be required to accompany your application. Prepare the Required Documents
Applications have to be filled out duly and submitted, along with other required supporting documents, to the concerned municipal office. Some of these are also available to be applied online through the portals of some municipalities for the issuance of Signage Licenses.
However, after the lodging of the application, the local body or municipal authority can conduct a site visit to see if the proposed sign adheres to the rules related to safety, size, and placement.
The relevant authority will assess your application, documents, and inspection report. In case the above requirements are in order, your application will be approved.
Some time is actually required to be approved, depending on the authority in that area and how complex the signage is.
After the application is approved by the authority, you can receive your license for the signage. This license will contain information about how long it lasts and how long it should be renewed.
Signage Licenses are usually set to have an expiration date. Before the license expires, you will need to submit renewal requests along with the required documentation and fees once more.
Note: It might take some weeks or even months, depending on the complexity of the procedure and the workflow of the authority.
The fee structure for a Signage License in Rajasthan depends on several factors, such as the size, type, and location of the signage.
| Types of signage | Size sq.ft | Government fee ₹ |
|---|---|---|
| Shop signboard | Up to 10 sq ft. | ₹1,000 to ₹5,000 |
| Billboards | 30 to 100 sq. ft. | ₹10,000 to ₹50,000 |
| Digital LED displays | Any size | ₹50,000 to ₹200,000 |
| Illuminated signage | Any size | ₹5,000 to ₹30,000 |
| Temporary banners | Up to 30 sq. ft. | ₹1,000 to ₹10,000 |
| Rooftop signage | Any size | ₹20,000 to ₹50,000 |
| Street pole advertisement | Up to 15 sq. ft. | ₹2,000 to ₹10,000 |
Professional fee for Signage License in Rajasthan starts from ₹ 15,000.
Note: The aforementioned fees are exclusive of GST
Conclusion
A license for signage is mandatory in Rajasthan for an enterprise and an individual to advertise their products or services outdoors through signage. The municipal authorities at local levels head the issuing and administering of Signage Licenses, which are performed at the level of local authorities such as the Jaipur Municipal Corporation (JMC) and others. Businesses can effectively market their brand while maintaining the visual and cultural beauty of the cities and towns of Rajasthan by submitting applications, paying the necessary fees, and abiding by safety and aesthetics regulations.
At Professional Utilities, we leverage our industry knowledge and expertise to help businesses navigate complex regulations, minimize risks, and optimize operations for maximum efficiency and profitability.
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Frequently Asked Questions
The Signage License in Rajasthan is a permit issued legally by municipal corporations or local authorities that would allow any business or individual to install outdoor advertisements such as a billboard, shop signboard, digital display, or banners. Such a license would see to it that there is safety, environmental, and aesthetic adherence.
Any business or individual intending to install any form of outdoor signage on public or private property in Rajasthan -- anything from shop boards, and billboards, to digital displays -- would need a Signage License to get installed.
In Rajasthan, Signage Licenses are issued by the corresponding municipal body, such as in the case of Jaipur Municipal Corporation, Jodhpur Municipal Corporation, or other local urban authorities corresponding to the jurisdiction.
A Signage License is usually valid for one year, after which it must be renewed annually.
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