Updated on May 06, 2025 02:36:56 PM
The medium of exchanging narratives was far more different in earlier times than it is today. The current scenario for transferring thoughts, is not only limited to transmit mere ‘thoughts’ but also it creates a critical medium for showing information in the style of entertainment, in the diverse forms of video clips, visuals, out-of-home (OOH), radio, animation and video effect, gaming, digital advertising and print publications. Media industry is mainly the sunrise sector which has now been demographically produced and consumed by creating large pools of avenues and making huge profits.
The content creators are much likely to create an influencer wave worldwide, especially in today’s world where information is far more exceeding than it is required in the present world. To create genuine, niche matters, top-notch content with the help of visuals, audio and video clips, animations, and whatever the ingredients are required to broadcast to large masses of media consumers, media is an essential sector to create a better entertainment ecosystem.
In India, the industry of entertainment is expected to reach US$ 100 Bn by 2030. By witnessing 30% growth in the economy in the year 2022, valued at US$ 6.9 Bn, the digital media segment is the 2nd largest Media and entertainment sector.
Exceeded the limit form rest of the countries, Indian maniacs spend across 82% of its time on mobile phones. Due to these maniacs, India secures 4th rank in ‘ICT services export’ led by OTT, Gaming, Animation and VFX followed by the user base of smartphones crossing over 600 Mn in 2022.
Digital marketing is rapidly growing at a faster pace due to its rising demand than traditional modes of marketing which are expensive, cumbersome and monotonous to deal with the clients. India is the 2nd largest social media market by the number of users which is estimated in definite terms. Moreover, India stood at the position of 2nd largest maker and consumer of new app downloaders with 18.4 Bn new apps downloads till current date.
One of the sub sectors under this industry is Gaming industry which is growing at the CAGR of 33% to reach ₹ 25,300 cr. in FY 2027. The 3 gaming unicorns in this sector are: Game 24X7, Dream 11 and Mobile premier League. The online gamers that exist on the gaming platform count straight 500 Mn by the year 2025.
To participate in FDI in the media industry, applicants are required to register under the Foreign Investment Facilitation Portal (FIFP). The procedure can be puzzling for any newcomer applicant since it incorporates several terms and conditions without rendering direct access to portals that can generate approvals for FDI.
Table of Content
Following are the objectives which are coined under media and entertainment industry:
Up to 100% FDI is permitted through an automatic route in the Media industry.
These include:
100% FDI is permitted through a government route in the Media and entertainment industry.
These include:
Many documents are required for FDI in the media industry which are as follows:
Following are the procedures which required at the time of FDI in the media sector:
Applicants must fill out the online application form along with the relevant documents for making out the proposal for Foreign Direct Investment
Filing the proposal for FDI online within two working days, DIPP then will address the concerned administrative ministry to transfer the proposal of applicants electronically
Collect all the requisite documents for continuing the process of the investment proposal. In case documents may be found incorrect, applicants will be held responsible in case of any deviation found.
The DIPP along with potential authorities will process the application internally and recognize various ministries for adding several comments such as the Ministry of Home Affairs, Reserve Bank of India, Ministry of External Affairs, Ministry Of Finances, etc.
There are conditions tapping for the procedure of FDI approval which must be understood by investors.
The key advantages for investors in India under Media industry are as follows:
Following are the benefits derived from the FDI in media and entertainment industry:
FDI in the media and entertainment industry is the most profitable segment in the global market, generating about trillion of capital in one investment. The company at present times tends to sell their quality products through quick, dynamic and cheap forms of advertising which causes them to push their products across a number of territories. Engaging content, long lasting graphics and compelling sound effects. For this, various schemes, reforms and initiatives have been formulated to make the startup media revolution.
Several other factors to consider for investors while investing in mass media industries are listed below:
Investors must also need to check eligibility criteria for buying investment in India in sectoral companies.
At Professional Utilities, we leverage our industry knowledge and expertise to help businesses navigate complex regulations, minimize risks, and optimize operations for maximum efficiency and profitability.
Frequently Asked Questions
Generally, media is a medium to regulate informational contents whether it is about news, products, services or including printable and digital. It is the critical interface for the company to supply the latest information about their concerned goods and services to a large mass of audiences for selling their products or services.
The FDI limit in broadcasting is up to 74% in present times whereas 49% is FDI is allowed through an automatic route. But beyond 49% requires the permission of FIPB for investing in Indian companies.
Yes, the government is proposing to create a regulatory agency for television broadcasters so that the license which has been provided by the government to the broadcasters whether it is purpose to show on television, radio or other forms of India, shall adhere to the given standards laid down by Draft Broadcasting Services Regulation Bill, 2006.
No, there is no FDI in OTT platform in India because it distributes the feeds of third party channels.
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