FDI In Media Industry— Procedures, Fees And Documents Required

Updated on May 06, 2025 02:36:56 PM

The medium of exchanging narratives was far more different in earlier times than it is today. The current scenario for transferring thoughts, is not only limited to transmit mere ‘thoughts’ but also it creates a critical medium for showing information in the style of entertainment, in the diverse forms of video clips, visuals, out-of-home (OOH), radio, animation and video effect, gaming, digital advertising and print publications. Media industry is mainly the sunrise sector which has now been demographically produced and consumed by creating large pools of avenues and making huge profits.

The content creators are much likely to create an influencer wave worldwide, especially in today’s world where information is far more exceeding than it is required in the present world. To create genuine, niche matters, top-notch content with the help of visuals, audio and video clips, animations, and whatever the ingredients are required to broadcast to large masses of media consumers, media is an essential sector to create a better entertainment ecosystem.

In India, the industry of entertainment is expected to reach US$ 100 Bn by 2030. By witnessing 30% growth in the economy in the year 2022, valued at US$ 6.9 Bn, the digital media segment is the 2nd largest Media and entertainment sector.

Exceeded the limit form rest of the countries, Indian maniacs spend across 82% of its time on mobile phones. Due to these maniacs, India secures 4th rank in ‘ICT services export’ led by OTT, Gaming, Animation and VFX followed by the user base of smartphones crossing over 600 Mn in 2022.

Digital marketing is rapidly growing at a faster pace due to its rising demand than traditional modes of marketing which are expensive, cumbersome and monotonous to deal with the clients. India is the 2nd largest social media market by the number of users which is estimated in definite terms. Moreover, India stood at the position of 2nd largest maker and consumer of new app downloaders with 18.4 Bn new apps downloads till current date.

One of the sub sectors under this industry is Gaming industry which is growing at the CAGR of 33% to reach ₹ 25,300 cr. in FY 2027. The 3 gaming unicorns in this sector are: Game 24X7, Dream 11 and Mobile premier League. The online gamers that exist on the gaming platform count straight 500 Mn by the year 2025.

To participate in FDI in the media industry, applicants are required to register under the Foreign Investment Facilitation Portal (FIFP). The procedure can be puzzling for any newcomer applicant since it incorporates several terms and conditions without rendering direct access to portals that can generate approvals for FDI.

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Objectives Of FDI In Media And Entertainment (M&E) Industry

Following are the objectives which are coined under media and entertainment industry:

  • To research for more sizzling topics for making quality content to raise boost in broadcasting
  • To transfer new techniques and modes for presenting news, information and entertainments to a greater scale
  • To collaborate the working of both domestic and international provinces.
  • To generate flexible opportunities for employment in the economy.
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Components Permitted Under FDI In Media Industry

Up to 100% FDI is permitted through an automatic route in the Media industry.

These include:

  • Teleports
  • DTH
  • Multi-system operator
  • Cable networks in DAS areas
  • Mobile TV
  • Headend in the sky broadcasting services

100% FDI is permitted through a government route in the Media and entertainment industry.

These include:

  • Publishing/ printing of scientific and technical magazines
  • Publishing/ Printing of specialty journals/periodicals
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Documents Required For FDI In Media Industry

Many documents are required for FDI in the media industry which are as follows:

  • List of names, addresses, and identification proof of all foreign collaborators of the investor company/entity
  • From both investor/investee entities- Certification of Incorporation and MoA
  • Copy of joint venture agreement/ shareholders agreement/technology
  • Copy of downstream intimation
  • Copy of relevant past FIPB/SIA/RBI joint with the current proposal
  • Copy of Downstream Intimation
  • An affidavit to ensure all documents are relevant
  • Valuation certification approved by a certified chartered accountant
  • CS Certificate
  • Declaration by the Authorized Representative of the Indian Company/LLP
  • Pre and post-shareholding pattern in the Indian company
  • Copy of the order of the High Court on the scheme of merger/ demerger/ amalgamation (if applicable)
  • RBI approval on the amount of refund concerning the amount of the issue (if applicable)
  • Valuation certificate
  • Approval letter (if non-compliant with the guidelines – if applicable)
  • Relevant RBI approvals for an issue of equity shares against funds payable to the foreign investor
  • FIRC/ Debit statement
  • Know Your Customer (KYC)
Documents Required For FDI In media industry
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Procedure Of FDI Approval (Government)

Following are the procedures which required at the time of FDI in the media sector:

Step 1: FILLING APPLICATION FORM ONLINE

Applicants must fill out the online application form along with the relevant documents for making out the proposal for Foreign Direct Investment

Step 2: SENDING APPLICATION TO POTENTIAL AUTHORITY

Filing the proposal for FDI online within two working days, DIPP then will address the concerned administrative ministry to transfer the proposal of applicants electronically

Step 3: SUBMIT REQUISITE PHYSICAL DOCUMENTS

Collect all the requisite documents for continuing the process of the investment proposal. In case documents may be found incorrect, applicants will be held responsible in case of any deviation found.

Step 4: PROCESSING AND APPROVAL

The DIPP along with potential authorities will process the application internally and recognize various ministries for adding several comments such as the Ministry of Home Affairs, Reserve Bank of India, Ministry of External Affairs, Ministry Of Finances, etc.

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What Are The Conditions For Procedure Of FDI Approval?

There are conditions tapping for the procedure of FDI approval which must be understood by investors.

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Key Advantages For Investors In India

The key advantages for investors in India under Media industry are as follows:

  1. Robust demand - By 2027, the nation's entertainment and media sector is predicted to generate US$ 73.6 billion in revenue, growing at a rate of 9.7% a year. A survey released by IAMAI and Kantar Research projects that the number of internet users in India will increase from approximately 622 million in 2020 to 900 million by 2025, growing at a compound annual growth rate (CAGR) of 45%.
  2. Higher Investments - The rapid rise of OTT channels, the greater emphasis on animated intellectual property (IP) content, and studios' higher spending in VFX have created opportunities for animation and VFX studios in both local and international markets. From April 2000 to September 2023, foreign direct investment (FDI) inflows into the information and broadcasting industry (including print media) totaled US$ 10.87 billion.
  3. Policy support - The government declared in November 2021 that it is aiming to establish a National Centre of Excellence for AVGC, or animation, visual effects, gaming, and comics.
  4. Attractive opportunities - The revenue of the video over-the-top (OTT) Indian market, which is controlled by companies like Disney On Hotstar, Netflix, and Amazon Prime Video, is expected to double from US$ 1.8 billion in 2022 to US$ 3.5 billion by 2027. According to a FICCI-EY report, within the M&E sector, TV is expected to remain the largest segment and likely to post a CAGR of 7% to Rs. 847 billion (US$ 12.01 billion) by 2023.
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Benefits Of FDI In Media and Entertainment Industry

Following are the benefits derived from the FDI in media and entertainment industry:

Benefits Of FDI In Media
  1. Exposure to upgradation of equipments - FDI in the media and entertainment (M&E) industry is beneficial for the producer of the host country, improves the design and content for providing engaging content to large demographics.
  2. Global recognition - High-quality graphics according to the brilliant content spread the words beyond the national territory which shall bring a global recognition in the global media market. It is very important to empower the quality content and broadcast it worldwide.
  3. Strategic collaborations - The ignition of strategic collaboration between domestic and international countries pushed the media industry forward to generate an open variety of horizons for accessing organized presentation of content in the media.
  4. Flexible profitability - Mass and media entertainment is the most profitable revenue sector among all the sectors present in the economy because of its peculiar production that is different from other consumables goods. So investing in this sector is beneficial for the investors to create new forms of content which hasn't even been shown before.
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Conclusions

FDI in the media and entertainment industry is the most profitable segment in the global market, generating about trillion of capital in one investment. The company at present times tends to sell their quality products through quick, dynamic and cheap forms of advertising which causes them to push their products across a number of territories. Engaging content, long lasting graphics and compelling sound effects. For this, various schemes, reforms and initiatives have been formulated to make the startup media revolution.

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Attention Investors

Several other factors to consider for investors while investing in mass media industries are listed below:

  • Before involving huge investments, applicants must be prerequisites to check the kind of companies the government allows them to invest in. Because investment in the stock market is volatile and may not recover your loss, leading to unwriggled investment which will not recover at the time of redemption of company loss.
  • Additionally, before application applicants need to inspect and ensure that all the requisite documents are submitted online without discovering any omissions and incorrect information within the documents. FDI is largely inspired to bring investors forth along with certain advantages that benefit sectors.
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What Are The Eligibility Requirements For FDI In India?

Investors must also need to check eligibility criteria for buying investment in India in sectoral companies.

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Frequently Asked Questions

How is media profitable?

Generally, media is a medium to regulate informational contents whether it is about news, products, services or including printable and digital. It is the critical interface for the company to supply the latest information about their concerned goods and services to a large mass of audiences for selling their products or services.

What is the FDI limit in broadcasting?

The FDI limit in broadcasting is up to 74% in present times whereas 49% is FDI is allowed through an automatic route. But beyond 49% requires the permission of FIPB for investing in Indian companies.

Is the government proposing to create a regulatory agency for television broadcasters?

Yes, the government is proposing to create a regulatory agency for television broadcasters so that the license which has been provided by the government to the broadcasters whether it is purpose to show on television, radio or other forms of India, shall adhere to the given standards laid down by Draft Broadcasting Services Regulation Bill, 2006.

Is there any FDI in OTT platform in India?

No, there is no FDI in OTT platform in India because it distributes the feeds of third party channels.

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