Trademark Class 35
This is a detailed guide to Class 35 of the trademark classification framework. Trademarks must be
applied for or registered within specific categories, each representing a distinct
classes of goods & services. In this discussion, we will focus on the trademark classification of
goods comprehensively outlined in Class 35. For a complete overview of all trademark categories, please
refer to our extensive trademark category finder. You can explore different trademark divisions,
including this one, on our main page featuring all trademark categories.
Trademark Class 35: Business Services and Consulting
The following services are classified under Class 35: Services rendered by persons or
organizations principally with the object of:
- Help in the working or management of a commercial undertaking
- Help in the management of the business affairs or commercial functions of an industrial or
commercial enterprise, as well as services rendered by advertising establishments primarily
undertaking communications to the public, declarations or announcements by all means of diffusion and
concerning all kinds of goods or services.
Class 35 includes mainly
- the bringing together, for the benefit of others, of a variety of goods (excluding the transport
thereof), enabling customers to conveniently view and purchase those goods; such services may be
provided by retail stores, wholesale outlets, through mail order catalogues or by means of electronic
media, for example, through web sites or television shopping programmes;
- services consisting of the registration, transcription, composition, compilation or systematization
of written communications and registrations, and also the compilation of mathematical or statistical
data;
- services of advertising agencies and services such as the distribution of prospectuses, directly or
through the post, or the distribution of samples. This Class may refer to advertising in connection
with other services, such as those concerning bank loans or advertising by radio.
The following services must NOT be classified under Class 35:
- services such as evaluations and reports of engineers which do not directly refer to the working or
management of affairs in a commercial or industrial enterprise.