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Womaniya on GeM: India’s Gateway for Women Entrepreneurs in Government Procurement

Women’s presence has finally been recognised in India’s government marketplace, and to facilitate that, a separate lane has been dedicated to them. Womaniya in GeM registration acts as the official channel. It enables women-owned businesses to directly sell their products or services to the government. There are no intermediaries and absolutely no unnecessary document work.

The Government e-Marketplace (GeM) started this venture in 2019. It is a part of the Ministry of Commerce and Industry. The goal is very simple - to integrate women-led enterprises into the formal procurement system.

This article is entirely devoted to the GeM Womaniya scheme. It will provide the potential readers with information about the eligibility criteria, the step-by-step procedure for Womaniya in GeM registration through the online portal, the details of the registration form, the product categories, and the latest impact data. If someone is running a handloom unit, leading a self-help group, or owning a small enterprise - this guide will definitely help them find the right answers.

Womaniya in GeM Registration Online: Step-by-Step Process

Womaniya in GeM registration online is a complete digital process. There is no need to visit offices physically. No sending documents via courier. Every step happens through the portal. Here is how it goes:

  • Step 1 : Get the Udyam Registration Number First : Every woman-owned MSE should have a valid Udyam Registration number before they start. It’s the main identity document for MSEs in India. It is also compulsory for GeM. SHGs are using their group registration credentials instead. The Womaniya in GeM registration number is created after Udyam verification. Without a Udyam number, there cannot be a GeM seller account.
  • Step 2 : Register as a GeM Seller : Sign up as a seller on the GeM portal and get the KYC done. PAN, GST, Udyam, and bank details have to be consistent among documents. Any mismatch at this point causes registration failure. These documents are essential to get determined as Womaniya on the GeM portal. There is no separate Womaniya in GeM registration form for this initiative. Also, there are no physical documents exchanged.
  • Step 3 : Verify your Business Credentials : GSTIN, PAN, and Udyam number have to be cross-checked and identical on all platforms. PFMS bank account confirmation is also necessary for receiving government payments. Differences in paperwork are one of the most frequent reasons for disapproval.
  • Step 4 : Apply for GeM Vendor Assessment : Apply for the GeM Vendor Assessment to validate the business credentials and the capability of the product. This helps attain brand recognition and gain buyers’ trust. Third-party agencies like the RITES help the OEMs go through this process.
  • Step 5 : Approval and Issuance of GeM VA Report : When the GeM Vendor Assessment is done, a report is issued that assures your status and allows you to participate in government bids and tenders. RITES completes the assessment within 15 days from the payment date. The applicant can request a re-evaluation within a 5-day window if the applicant disagrees with the RITES report. The certificate is valued for 3 years from the date of issuance.
  • Step 6 : OEM Dashboard/Panel : OEMs can apply via the dashboard to ensure smooth, clear, and genuine product listings. OEMs can specify the brand details by uploading documents like the trademark certificates. The dashboard also helps them manage their resellers.
  • Step 7 : Prepare and Upload Product : A catalog should consist of the proper product details. Absence of proper technical specifications, high-resolution photographs, MRP documents, etc., can lead to its rejection. After it is approved, the listing is available for the government buyers. These buyers can then place orders through direct purchase & bids or further evaluation.
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How to Apply - Womaniya in GeM Registration Online Apply

Womaniya in GeM registration online apply does not require any office visit. It runs completely through seller.gem.gov.in. Keep these documents ready before starting:

Document Who Needs It Purpose
Udyam Registration Certificate Women-led MSEs Confirms MSE status and women's ownership
Aadhaar Card All applicants Identity verification via OTP
PAN Card All applicants Tax identity for seller account
Active Bank Account Details All applicants For payment processing on GeM
SHG Registration Certificate Self-Help Groups Confirms group identity and legal status
Mobile Number Linked to Aadhaar All applicants Required for Aadhaar OTP verification

After preparing the documents, the whole process of Womaniya in GeM registration online apply hardly lasts for an hour. The Womaniya in GeM registration number is given once GeM authenticates the particulars. Normally, it takes a couple of working days.

In case a document is not provided or it is wrongly uploaded, GeM can reject or hold up your application. Ensuring the completeness and accuracy of documents the first time is important. Professional Utilities helps you stay away from those hindrances.

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What is the Womaniya Initiative on GeM?

Womaniya has been initiated to facilitate the interaction between women entrepreneurs and government buyers in one place. This is made possible by conducting its operations through the GeM website (which is also known as India’s national public procurement platform). Women entrepreneurs need not depend on any intermediaries. They can directly display their offerings, get orders, and make collections. Everything is carried out in a single digital system, which is completely transparent.

Womaniya in GeM registration is not a mere policy tag. It is a genuine, functional mode of communication. Women are able to access the market through this initiative, which is one of the largest among the organised ones in India.

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Why Womaniya Matters - The Numbers Tell the Story

It is difficult for the Womaniya growth to be missed. In FY 2025-26, contracts valued at more than ₹28,000 crore were made under the Womaniya program. An increase of 27.60% more than the previous year.

There are now more than 2.1 lakh women MSEs registered on GeM. Their order volume for FY 2025-26 was 13.7 lakh orders. Besides meeting the minimum 3% procurement target, women-led enterprises went on to account for 5.6% of the total orders on the platform.

The figures are not trivial. Women entrepreneurs that have undergone Womaniya in GeM registration have collectively received orders worth more than 80,000 crore till date. What began as an inclusion initiative has now become one of the largest procurement channels for women in India.

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Product Categories Covered Under GeM Womaniya

GeM Womaniya initiative is not restricted to any single sector. The Womaniya initiative is covering a whole basket of categories. All government buyers are purchasing from these categories. Below are some examples:

  • Handicrafts and handmade goods
  • Handloom textiles and fabric products
  • Jute and coir-based items
  • Home decor and furnishings
  • Office furnishings and supplies
  • Agro-processed and food products
  • Wellness and hygiene products

Central ministries, state departments, PSUs, and autonomous bodies are all purchasing through GeM. Women sellers obtain opportunities from senior government clients for stable, repeat orders.

Every product category has a different catalogue format on GeM. Sellers provide product details, upload photos, set prices, etc. The system is standardised. The listings are consistent, and buyers can easily compare them.

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Who Can Register Under the Womaniya Initiative?

The womaniya in GeM registration supports women-led entities of various kinds. The eligibility is not very limited.

  • Women-owned Micro and Small Enterprises (MSEs) : through Udyam Registration verification.
  • Self-Help Groups (SHGs): An SHG is a group of 10-20 people who pool their savings and invest them for the benefit of all members.
  • Artisans and Weavers: Engaged in handicrafts, handloom, jute, and coir sectors.
  • Marginalised women entrepreneurs: Women who were previously working informally and have now transitioned to the formal sector.

Generally, a business is considered women-led when women have the majority ownership and control of the management. Udyam verification is the usual criterion for MSEs. SHGs use their group credentials and other relevant documents for registration.

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Eligibility at a Glance: Who Qualifies for What

GeM Sahay has been largely improved over the first version. Sellers will find these features to count on:

Entity Type Eligibility Condition Key Document Required Registration Type
Women-owned MSE Majority women's ownership and management Udyam Registration Certificate Individual Seller Account
Self-Help Group (SHG) Active SHG with a bank account SHG Registration Certificate Group Seller Account
Women Artisan/Weaver Engaged in crafts, handloom, jute, or coir Artisan card/craft certificate Individual Seller Account
Marginalised Women Entrepreneurs Transitioning from informal sector Aadhaar + any valid business proof Individual Seller Account
Women-led Startup Women founders with majority stake DPIIT Startup Recognition Startup Seller Account

Confused about which category fits? Book for a free consultation with Professional Utilities and get clarity before applying.

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Womaniya Growth Year-on-Year Tracker

What comes next is that figures demonstrate the rapid pace of Womaniya's growth since its inception. Each year displays a notable leap in the number of sellers as well as the value of contracts.

Milestone Period Registered Women MSEs Cumulative Order Value Orders Fulfilled Share of GeM Orders (%)
Feb 2019 to January 2023 (4 years) 1,44,000+ ₹21,265 crore (GMV) 14,76,000+
Up to March 2025 1,77,786 ₹46,615 crore 3.78%
As of January 14, 2026 (7 years) 2,00,000+ ₹80,000+ crore 4.7% of total GeM value
FY 2025-26 (Full Year) 2,10,000+ ₹28,000+ crore (FY only) 13,70,000 5.6% of total GeM orders

The upward trend is consistent. More women are joining in. More orders are coming in. The Womaniya initiative is delivering at scale.

Data Note: A separate set of year-wise data for FY 2019-20 to FY 2022-23 is not available either from GeM or the Ministry of Commerce. Above, only officially authorised milestone figures have been utilised. A slash combined with a dash (—) signifies that the data has not been released for that specific time.

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Womaniya FY 2025-26: Key Performance Numbers

Here is the complete yearly performance information table of GeM Womaniya only from the government’s April 2026 official statement and the PIB 7th Anniversary report.

Performance Metrics FY 2025-26 Figure Comparison/Content
Registered Women MSEs on GeM 2,10,000+ Up from 1,77,786 in March 2025
Total Orders Secured 13,70,000 Direct government orders, no intermediary
Total Contract Value (FY only) ₹ 28,000+ crore 27.60% growth over FY 2024-25
Cumulative Order Value (since 2019) ₹ 80,000+ crore Over 7 years of the initiative
Share of Total GeM Orders 5.6% Against a mandated minimum of 3%
Mandated Procurement Target 3% Set under Public Procurement Policy for MSEs
YoY Contract Value Growth 27.60% Highest single-year growth since FY 2022-23
Products-to-Services Order Split 74% Products: 26% Services As reported in the January 2023 PIB release
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Key Benefits of Womaniya in GeM Registration

GeM Womaniya initiative offers significant benefits. These are not mere promises - they are an integral part of the platform itself.

  • Direct market access. Women entrepreneurs sell their products to government buyers without any intermediary agent. The additional money goes to them.
  • Transparent payments. GeM enforces payment within a stipulated period. Sellers are not required to remind them about their bills.
  • No listing fees.Womaniya in GeM registration online is free for all eligible sellers. No hidden platform charges.
  • Experience and Turnover Exemption. Womaniya in GeM does not require any prior experience or turnover once Udyam registration is done.
  • National visibility. A single GeM listing can be seen by buyers across the country. No local market can offer that.
  • Credibility boost. Doing business with the government is a reliable way to create a business record. Banks and financial institutions give attention to such records.
  • Skill support. The Womaniya program organises buyer-seller interaction and digital training workshops. The training is also given in local languages. The Women's Collective Forum (WCF) also conducts grassroots outreach under an MoU with GeM.
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Womaniya vs. Standard GeM Seller - What's Different?

Even now, a lot of women sellers ask whether the Womaniya initiative has something more to offer than just a normal GeM seller account. Yes, it does. Here's a clear comparison below.

Feature Standard GeM Seller GeM Womaniya Seller
Dedicated Seller Category No Yes - tagged under Womaniya
Procurement Mandate No reserved share Government buyers have a 3% minimum target for women-led MSEs
Visibility in Inclusive Searches No Yes - appears in filtered Womaniya searches
Training and Capacity Support Generic GeM support Dedicated Womaniya training, buyer-seller meets, WCF support
UN Women Partnership Benefits Not applicable Yes - part of the SDG 5-aligned procurement framework
SWAYATT Programme Coverage Partial Full-Womaniya is the women's pillar of SWAYATT
Eligibility for Special Drives Standard drives only Eligible for Womaniya-specific procurement drives
Profile Tagging for Buyers Standard seller tag Women-led enterprise badge visible to buyers

The difference is huge. Womaniya registration on GeM is much more than just a seller account. It is a labelled policy-supported feature of government buying.

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Womaniya Initiative and the SWAYATT Connection

Womaniya is an initiative that was created under the SWAYATT structure, which is an acronym for Startups, Women, and Youth Advantage Through e-Transactions. GeM officially introduced it in February 2019.

SWAYATT consists of startups, women, youth, MSEs, SHGs, and marginalised communities. GeM Womaniya is the women-focused component of it. Gender inclusion in this case is not a second thought. It is actually a prescribed procurement target.

Besides, the scheme is run in parallel with Vocal for Local and Make in India. Most of the Womaniya sellers in GeM registration are making locally handcrafted products. Thanks to government procurement, their products get national exposure.

In fact, SWAYATT and Womaniya, by working together, are essentially making inclusion an intrinsic element of public expenditure in India. It is not charity. It is a planned market entry supported by policy.

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GeM and UN Women: A Partnership at the Global Level

In the structure of the Womaniya initiative, GeM and UN Women have signed an MoU. This is an important move. The collaboration supports SDG 5, Gender Equality. It brings women-led enterprises into formal public procurement at a large scale.

The MoU confers international status to GeM Womaniya. It turns this program into a worldwide example of gender-inclusive procurement. Women traders in India, in turn, can expect more robust policy support, which is not limited to a single financial year only.

And this recognition can also enhance opportunities for women sellers to participate in export-oriented programs. It would be an endorsement that is valid beyond the domestic procurement area.

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Challenges Women Face - And How Womaniya Solves Them

Most women-led businesses operate in the informal sector. It is not always a deliberate decision of these women; rather, formal systems become unattainable for them. The introduction of Womaniya in GeM registration is intended to eliminate that gap.

  • Access to market. Women sellers who do not have a formal channel usually depend on middlemen. Middlemen reduce their margins. GeM Womaniya offers direct access to a national market.
  • Financial documentation. MSEs only have to complete the core requirement, Udyam registration. It is not only free, but also simple.
  • Digital skills. Language is one of the barriers to training. GeM holds training workshops in local languages. Sellers can onboard in their native language, not just English.
  • Credibility gaps. Having a formal GeM Womaniya seller profile is a major way to build trust. Banks, buyers, and government departments all recognise it. First-generation entrepreneurs are mainly the ones who benefit from such a change. A GeM vendor assessment can further validate seller credentials.
  • Payment delays. Women sellers often wait for payment for several weeks in traditional trade. GeM's system changes that. Payments come in a fixed and transparent cycle.

The transition from informal to formal is a long-term process. Womaniya in GeM registration by itself will not convert it overnight, but it will make a significant change.

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How Professional Utilities Can Help with Womaniya GeM Registration

GeM Womaniya registration online needs some technical knowledge. One false step could stall the entire process. Professional Utilities takes care of the whole thing from Udyam verification to product listing.

The company makes sure all the processes are properly completed:

  • Udyam registration for MSE eligibility
  • Filing and submitting the Womaniya in GeM registration form
  • Creating and managing a GeM seller account
  • Cataloguing and listing of the products
  • Tracking and verifying Womaniya GeM registration
  • Survey for post-registration compliances, including GeM retainership services.

Do not give document work a chance to become a bottleneck. Contact Professional Utilities and complete the process to Womaniya in GeM registration online apply quickly, correctly, and without hassles.

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Growing Opportunities for Women Entrepreneurs

Government procurement remains one of the largest and most stable markets in India. And to date, Womaniya has fully exposed it to women entrepreneurs and SHGs. More than 2.1 lakh women-led businesses have already been registered.

Now the question is not “whether to join”; rather, it is “how fast Womaniya in GeM registration online can be done." The process is not complicated after all. If support is received properly, Womaniya's online registration in GeM also goes on nicely and in no time.

Professional utilities are the ones that truly make it an easy task. The team takes care of the form, portal steps, and listing, which gives the sellers the opportunity to focus on their main work.

Want to be registered? Initiate your Womaniya in GeM registration today.

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FAQ’s On Womaniya on GeM

What is Womaniya on GeM?

Womaniya on GeM allows women entrepreneurs and SHGs to sell products of designated categories like handicrafts, handloom, jute, coir, etc., directly to the government buyers through GeM platform. Introduced in February 2019, this initiative aims to boost the inclusion of women entrepreneurs in public procurement by providing a designated interface. It supports women entrepreneurs by improving market visibility.

How to apply for Womaniya in GeM Registration?
  • Step 1: Visit the official GeM portal.
  • Step 2: Select “Register on GeM” and choose the option “Register as a Seller/Service Provider.”
  • Step 3: Fill in the company details and individual profile information as applicable.
  • Step 4: While completing the profiling process, the applicant should mention the Udyam registration number to avail of its Womaniya benefits.
  • Step 5: After uploading the necessary documents, the applicants can list their products for bidding.
Who launched the Womaniya initiative?

The initiative was launched by the Ministry of Commerce and Industry through GeM in 2019. It also resonates with SWAYATT, the Government of India's initiative that integrates various skills and livelihood training platforms with the GeM marketplace.

Who can register under the Womaniya initiative on Gem?
  • Women-led/Owned companies
  • Women's start-ups
  • A women owned/managed vendor
  • All women professionals
  • Women owned/managed NGOs
What products can be listed under Womaniya on GeM?

Product categories like handicrafts, handlooms, fashion accessories, and natural beauty products, among others, are included in Womaniya. Coir, jute, home decor and office furnishings also are included in the list.

What are the benefits of Womaniya on GeM?
  • Woman entrepreneurs get greater visibility on the GeM portal.
  • Women-owned businesses get exemptions from both prior experience and turnovers through Udyam registration.
  • Special marketing and promotional efforts are made to support Womaniya sellers.
  • Buyers can easily identify and source products and services from women entrepreneurs through the ‘Womaniya’ tag.
  • Women entrepreneurs are given preference in digital marketing campaigns.
  • Dedicated support and handholding for women entrepreneurs for their sustained growth.
How long does Womaniya GeM registration take?

Once the Udyam registration is done, the registration number determines Womaniya registration on the GeM portal. List the documents required, and Womaniya products are up for registration.

How is Womaniya different from normal GeM registration?

Standard GeM registration is available for all types of sellers, whether men or women. Women-led businesses registered under Womaniya in GeM get a special tag that increases their visibility among buyers. Besides, a mandatory 3% procurement target in favor of women MSEs is set so the buyers will be motivated to reach out to these sellers. Also, women sellers get dedicated WCF and training support.

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